Copyright 2007 Grieco Research Group All rights reserved
GRIECO
RESEARCH
GROUP
AND
MASTERS
COMMANDERS
ZEITGEIST
OUR
INSIGHTS INTO OUR BUSINESS PHILOSOPHY...
We're anti-growth and reluctant to add new clients to our roster. Maintaining a small client base allows us to give each client the attention it deserves.
We're pro-profit and seek to maximize our revenues. We're known to be expensive but difficult.
We believe that focus group moderation and analysis is an art, not a science... and certainly not a commodity.
We don't believe that all focus groups can be conveniently lumped together as some monolithic entity and labled as "good" or "bad." We believe there are good focus group studies and bad focus group studies.... and good moderators and bad moderators. We're good ones.
We'll always give you our honest opinion, and we aren't afraid to turn business away -- especially if we don't feel that focus group research is the best means to achieving your objectives.
We are strategic consultants, not just moderators. We seek long-term relationships with our clients and do not do one-shot projects.
We refuse to do competitive bids. You either want us or you don't.
If you like sending notes in to the moderator during a focus group discussion -- or prefer 8-10 page discussion guides -- then maybe you should do the groups yourself.
We're generally reluctant to do more than six groups and three markets in any given study. Frankly, we don't like traveling if we can help it, and we often see much repetition in findings after the sixth group of a project.
