Copyright 2007 Grieco Research Group           All rights reserved

GRIECO

RESEARCH

GROUP

BACKGROUND

OUR

Grieco Research Group was founded in 1984 to serve blue chip marketers, advertising agencies and research suppliers as a top tier qualitative source. Since its inception, Grieco Research Group has conducted over 7,000 focus groups in over one hundred product and service categories. Grieco Research Group is a member of the American Marketing Association (AMA) and the Qualitative Research Consultants Association (QRCA).

THE COMPANY

THE PRINCIPALS

Joe Grieco, Notorious GRG

   Joe Grieco is the Founder and President of Grieco Research Group. He is

   dedicated to studies of Base Strategy, particularly Brand Leverage. Joe  

   personally oversees every project conducted by GRG, and is notorious for

   firing clients who do not subscribe to our zeitgeist. Frankly, he doesn't take

   any guff. Prior to launching Grieco Research Group, Joe headed strategic

   planning at a large agency. Joe's background is in social psychology,

   marketing and literature. 

THE STAFF

Marsha Grieco,

California Style Watercolorist

Janele Barreiro,

Whatever

OUR

DOMAIN

MASTERS

OF

links

FAQS about focus groups

JSYK...

don't contact us

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UNIQUE

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home

Adriann Cocker, Dance Dance Revolutionary

    Adriann Cocker recently re-joined Grieco Research Group after spending a

    decade in Account planning at IPG agencies. Adriann focuses on GRG's core

    business as well as builds out our Brand Positioning Technique, Consumer

    Insights, Ethno-In-Situ Investigations, Co-Creation and Strategic Ideation.

    During her time in Account Planning, Adriann developed a Brand Context

    approach, applying qualitative techniques to variables at play in a given

    segment or category -- resulting in robust and applicable analysis. When she's

    not busy working, Adriann enjoys traveling, trivia, learning about non-

    instrument sea navigation and indulging in reality TV. 

Kristen Brubaker,

The "What-For" Girl

Eric Johnston, Rascal Flatt

     Eric Johnston moderates focus groups and helps direct research activities at

     Grieco Research Group. He has been with GRG since Hootie & The Blowfish

     charted three different singles in the top 100 during the same year (that would

     be 1995). Eric has qualitative experience in Product Design and Usability,

     Positioning, Creative Development and Trendspotting. He has particular

     expertise in the areas of Youth and Technology. Eric's background is in

     marketing, public relations and journalism. Unlike Joe, he takes a lot of guff.